11 January 2007

new eton website and findings

Have you seen the new Eton website? I like the updated design, and the interface is fairly sensible. Here's a few of the things I found while browsing the new pages:

* There's a new logo, which drops the unnecessary italics of the previous logo
* Products are grouped more sensibly now, including pages for Eton, Grundig, American Red Cross-branded, Sirius, and XM
* The S350DL product page includes a color widget that redraws the radio whenever the user mouses over a color
* Product photos look appealing but are not useful for showing detail
* The shortwave tutorial is now online; this is often included in their product manuals
* They offer Airwaves, a PDF in newsletter format that showcases Eton products
* Previously-announced Porsche products, P'7131 and P'7132, are nowhere to be found. Porsche is presently excluded from the "Brand Partners" page. Although, on the company's "Story" page, they claim that new Eton/Porsche products will launch in 2007
* Website search results, powered by Google, do not really indicate the type of information or the type of page. For example, I searched for "E1". Four links were in the results, and each were listed with different titles, but the same url: www.etoncorp.com . That's not very helpful!

I found this odd error on the "Story" page:
"1993: Etón launches the Grundig Yacht Boy 400, a small AM/FM/shortwave radio at an entry-level price point. Etón also launches the Grundig Yacht Boy 400, a small AM/FM/shortwave radio at an entry-level price point."

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